Registration of Advertisement and P
Registration of Advertisement and Promotion Agencies in the Commercial Agents Registry
The Minister of Industry and Foreign Trade has issued decision No. 962 of requiring Advertisement, Promotion, Marketing and Media Agencies to register in the Commercial Agents Registry at the Ministry of Industry and Foreign Trade (the "Decision").[1] The intended outcome is for all such agencies, and specifically those working in importing and marketing of advertisement material for the purpose of dissemination, to register in the Commercial Agents Registry and be subject to the provisions of the Commercial Agency Law No. 120 of 1982.
But whereas this Decision seems to require a simple process of registration, in fact it is a totally faulty decision and is against the law in every aspect. This is because the Commercial Agency Law issued in the early 1980s regulates companies working in commercial representation and active in import and export activities. Thus this Law provides that commercial agency companies must be Egyptian and wholly owned by Egyptians. All of this has absolutely nothing to do with the advertising agency business – except in name – and this is a mistake which fails to appreciate the intention of the Law.
[1] Minister of Industry and Foreign Trade’s Decision No. 962/2012 requiring Advertisement, Promotion, Marketing and Media Agencies to register in the Commercial Agents Registry, Egyptian Gazette, Issue No. 282, 13 December 2012.
The Minister of Industry and Foreign Trade has issued decision No. 962 of requiring Advertisement, Promotion, Marketing and Media Agencies to register in the Commercial Agents Registry at the Ministry of Industry and Foreign Trade (the "Decision").[1] The intended outcome is for all such agencies, and specifically those working in importing and marketing of advertisement material for the purpose of dissemination, to register in the Commercial Agents Registry and be subject to the provisions of the Commercial Agency Law No. 120 of 1982.
But whereas this Decision seems to require a simple process of registration, in fact it is a totally faulty decision and is against the law in every aspect. This is because the Commercial Agency Law issued in the early 1980s regulates companies working in commercial representation and active in import and export activities. Thus this Law provides that commercial agency companies must be Egyptian and wholly owned by Egyptians. All of this has absolutely nothing to do with the advertising agency business – except in name – and this is a mistake which fails to appreciate the intention of the Law.
[1] Minister of Industry and Foreign Trade’s Decision No. 962/2012 requiring Advertisement, Promotion, Marketing and Media Agencies to register in the Commercial Agents Registry, Egyptian Gazette, Issue No. 282, 13 December 2012.